AC Schnitzer Unwraps New BMW X3 Tuning Package

Available since autumn 2010, the second iteration of the BMW X3 continues to draw the attention of European tuners. Seen here in AC Schnitzer guise, the F25 X3 has been upgraded with a styling package and go-fast modifications.

For starters, AC Schnitzer has upped the performance on the 2.0-liter diesel-powered xDrive20d from 184-horses to 218HP, while the company is also working on a kit for the xDrive30d as well as the 6-cylinder 2.8i and 3.5i petrol models, which will be released later this year.

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BMW and Cundari Produce the World’s Longest Internet Ad

In what’s either a clever bit of marketing or an epic jumping the shark moment, Canadian ad firm Cundari has produced what it claims to be the longest banner ad ever for the BMW X3.

The ad, which measures 300 by 18,000 pixels (!) when fully extended, contains some 5,500 words of text and just goes on and on and on. So much so that I just skimmed through, trying to figure out if there was a point to it. It certainly didn’t make me want to buy an X3, but maybe that’s not what Cundari was trying to achieve.

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